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Concept project, fictional brandVirtual care

Clearwell Health

Healthcare digital experience. A calm virtual care website built around booking a video visit in plain language.

Try the website

Book a sample visit: pick a visit type, a clinician and a time, then add your details. No data leaves the page.

Open full website
clearwellhealth.example
Clearwell Health

See a clinician from home, often the same day.

Secure video visits for everyday health needs, with licensed clinicians and clear pricing.

Secure video visits

Join from your phone or laptop. There is nothing to install.

Your privacy comes first

Your records stay in a protected patient portal.

Care that continues

Your clinician can arrange follow-ups and referrals.

A person resting at home with a warm drink

About Clearwell

Care that fits around your life.

Getting a routine appointment should not take a day off work. Clearwell gives you a clinician, a clear plan and a simple way to follow up, all from home.

Video visits are not for emergencies. If you have an emergency, call 911.

Book your visit
1. What do you need?
2. Who would you like to see?
3. When suits you?
Clearwell Health

Concept website by Harsimran Singh. The brand, people, prices, reviews and figures are made up for demonstration. Stock photography by Karolina Grabowska, Kaboompics.

How this website turns a visitor into a customer

This is what I set up behind the design. Clearwell Health's hook is a fast appointment request. Fill in the form on the site above, and your entry appears in the owner's view below.

  1. 1. Capture

    Give visitors a real reason to leave their details, then keep the form short.

  2. 2. Collect

    Every request lands in one place, with what they want and where they came from.

  3. 3. Reply instantly

    An automatic email goes out straight away, and the business gets an alert.

  4. 4. Follow up

    Timed emails keep the conversation going, and stop when someone replies or unsubscribes.

  5. 5. Measure

    See which ads and pages bring real customers, so the budget goes to what works.

Owner's view: lead inboxSample data. Your own entries stay in this page.
NameEmailWantsCame fromPriorityStatus
ana.t@example.comGeneral visitGoogle searchHotBooked for Tuesday
ben.c@example.comFollow-upReferralWarmReminder scheduled
rosa.n@example.comInsurance questionWebsite chatNewFront desk replying

Follow-up emails for Ana

To: ana.t@example.com

We received your appointment request

Hi Ana, Thanks for contacting Clearwell. We will confirm your time shortly. Please do not reply with medical details by email.

Clearwell Health, 100 Sample Street, Anytown. Unsubscribe with one click.

Preview only. No email is sent from this page.

Data this site collects

  • Name and contact details
  • Visit type
  • Preferred time
  • Consent to be contacted

Tools that make it real

A CRM or spreadsheet for the inbox, an email tool for the follow-ups, and analytics for the sources. I choose these to suit the client's budget and connect them when the site is built.

Only email people who asked to hear from you. Buying lists or scraping addresses damages deliverability and can break the law. Every marketing email needs a working unsubscribe and a real business address. Healthcare sites need extra care. Patient details belong in HIPAA-compliant tools, under a signed agreement with each vendor, and health details should stay out of marketing email.

The thinking

People often visit a clinic website while worried or unwell. This virtual care concept puts the next step first, uses plain words, and treats accessibility as a design requirement.

Built with

Next.js, Semantic HTML, TypeScript

  1. Booking takes three questions

    What you need, who you would like to see, and when. Each answer appears in a summary before you confirm.

  2. Generous type and targets

    Large text and big controls suit older patients and anyone using a phone while unwell.

  3. Color is never the only signal

    Selected options also carry a check mark, so state stays clear for people with low color vision.

Next conceptBayline Collision

Want something like this for your business?

Tell me what you are trying to achieve, and we'll work out the right next step together.